Recent findings indicate that 72% of all business travellers are unable to book hotel rooms by using their smartphones and managed travel programs.
This data was derived with the help of a business travel report that was released in London at the GTMC Autumn Conference on November 3, 2014. The research, named Business Travel Insights: Hotels 360, was commissioned by Amadeus, a major player in the technology industry.
The study also revealed that for 37% of business travellers, booking a hotel is top priority, with 34% agreeing that choosing the flight was a priority as well. However, out of the travellers that were surveyed, 85% said that they could usually reserve the ideal hotel with the help of their corporate program, while almost 68% of them also stated that they were allowed to participate in loyalty schemes as well.
The participants of the survey also expressed a desire to read hotel reviews from other travellers (38%) and their colleagues (22%). Only 18% of the travellers were willing to share economy accommodations to cut down the costs of business travel, but within the Generation Y age group of 18 to 34 year-olds, the preference for economy accommodations was 54%.
Nearly 64% of Gen Y travellers also preferred face-to-face interactions with colleagues, clients, and business associates, as compared to the 50% of the overall survey population.
The managing director of Amadeus UK & Ireland, Diane Bouzebiba, says that understanding what makes business travellers ‘tick’ is important, as it reveals what they value the most during their overnight stays and travels within U.K. and Ireland. She believes that these insights into the business travellers’ minds will help Amadeus in developing evolutionary technologies as they shape the future of business travel.
The report launched by Amadeus surveyed answers of 445 regular business travellers within the U.K. and Ireland. The initial survey had been conducted in September 2014 by a research firm named Audiencenet.
Chief executive of GTMC, Paul Wait, added that it is important that TMCs meet the needs of the travellers with their services, while balancing the company’s finances and safety concerns.